FedericoMonaco
Building the future of music
Student at IULM Milan. Founder of Rush.
Not a consumer.
A builder.
I study Communication, Media & Advertising at IULM University, Milan — but I think like a founder. My mind naturally gravitates toward the intersection of music, technology, and community.
I don't want to just study the creative industries — I want to build the future of them. That conviction led me to found Rush in 2025, still in university, already deep in product development and market validation.
My goal: create platforms where people participate in culture rather than only consume it.
1
Startup Founded
Rush (2025)
✓
Accelerator
Blue Factory @ ESCP
∞
Focus
Music × Tech × Community
MI
Based In
Milan, Italy
“I want to build products at the intersection of music, technology and community — platforms where people participate in culture rather than only consume it.”
— Federico Monaco
Bachelor — Communication, Media & Advertising
IULM University, Milan
2023 – 2026 · Media Economics · Marketing · Digital Comm
Scientific High School Diploma
Liceo Scientifico Sant'Anna, Turin
2018 – 2023 · Sciences · Mathematics · Physics
Rush
Music-Tech · 2025
Mission
Help fans discover emerging artists earlier than traditional music platforms.
Rush is a gamified music discovery platform where fans predict and support rising artists using a digital token-like system. Fans are not passive listeners — they are active participants in artist growth.
Vision
“Create a new music ecosystem where fans participate in culture rather than only consume it.”
The Problem
Traditional platforms promote artists after they become popular. Discovery happens too late.
The Solution
Rush lets fans invest attention and tokens in artists early — turning music discovery into participation.
Early Discovery
Find artists before they go mainstream
Token System
Support artists with digital tokens
Recognition
Get credit for discovering talent first
Gamified
Music discovery as an interactive game
Fans discover artists before they go mainstream
Platform
Music Discovery
Gamified
Stage
Early Stage
MVP in development
Accelerator
Blue Factory
ESCP Business School
Noxia
Nightlife-Tech · 2025
// nightlife experiment · early stage product
Discover clubs, connect with people, and experience nightlife in a smarter way.
01 / Mission
Noxia aims to redefine how people experience nightlife — making it more social, personalised and interactive. Nightlife is one of the most social environments in the world, yet the digital tools that support it are still stuck in the past.
02 / Problem → Solution
- Fragmented club discovery: Instagram, WhatsApp, word-of-mouth
- No way to find events based on your vibe for the night
- No real way to meet people before going out
- Nightlife decisions are random, not optimized
- →Centralised, vibe-personalised event discovery
- →Exclusive social matching with people going to the same event
- →Pre-party chat to organise before you arrive
- →Real-time data on crowd, music and club atmosphere
03 / Core Features
Event Discovery by Vibe
Techno, commercial, house — find events that match your sound and mood.
Swipe & Match
Browse profiles of people attending the same event. Exclusive matches.
Real-Time Club Insights
Crowd, popularity, vibe of the moment — choose where to go with real data.
Social Pre-Party
Chat with your matches before you arrive. The night starts earlier.
Integrated Tickets
Buy your ticket directly in the app. No redirects, no friction.
Privacy First
Your profile is only visible to attendees of the same event.
04 / Vision
Noxia aims to become the operating system of nightlife — where discovery, social interaction and real-world experiences merge into one platform.
— Federico Monaco, Founder
Better Decisions
Choose where to go with real data, not by chance.
Better Experiences
Nights that are more intense, curated and memorable.
Better Connections
Meet people who share the same vibe as you.
Noxia
Nightlife · Social · Early Stage · 2025
What I'm building.
Hover to spotlight. Click to explore.
// nightlife experiment
Noxia — nightlife discovery & social matching app. MVP in development.
My toolkit.
A founder's skill set lives at the intersection of product, marketing, and creativity. These are the areas where I operate best.
Startup Building
80%Marketing & Comms
85%Tech Tools
70%Creative
90%Figma
Intermediate
Notion
Advanced
ChatGPT/AI
Advanced
No-Code
Intermediate
Google Analytics
Intermediate
Social Media
Advanced
Currently Learning
Let's connect.
I'm always open to conversations about startups, music tech, creative industries, and potential collaborations. If you're building something interesting — let's talk.
Looking to collaborate?
Federico Monaco
Founder · IULM Milan · 2025
Built with Next.js + TypeScript
Design system: custom